Keep Your Top 20% as Your Raving Fans
As a veterinary clinic, staying connected with customers and ensuring they have the best experience possible is essential. Social media is an invaluable tool when it comes to reaching and engaging your customers.
Pushing Past the 4D’s of Vet Med – Debt, Death, Demeaning Owners & Depression
Veterinarians have not been taught how to handle interactions with owners that start out like this and emerge from them calm and intact. That’s a critical gap because they face the 4D’s every day – debt, unnecessary death, demeaning owners,
How to Better Connect with Clients
We all know that emotions can drive customer behavior. How do we as an industry connect better with our clients to motivate their behavior and keep these customers for the life of their pet?
10 Tips for a Better In-Clinic Conversation
We have all been taught various selling methodologies from consultative to action selling, etc. But isn’t it time to get back to basics? We all strive for confident, coherent conversations at the clinic level whether we are a veterinarian discussing a treatment
Client Purchases Back in the Hands of the Veterinary Clinic
The vast majority of pet owners look at their veterinarian as the source client’s purchase decision for their pet. As an industry, we need to embrace the digital age we are in. Have we given up on clients that scour