Practice owners frequently wonder, "Is marketing really necessary? I went to school to be a vet, not a marketer!" The truth is that to thrive in today's competitive market, you must actively find new ways to relate with potential new
When it comes to connecting people, our Connect Veterinary Consulting CEO, Dr. Meghan Burns takes the task to heart. She operates with the mission of connecting her customers with their target audience as well as colleagues and industry partners. And
Yes, 2020 and 2021 have been rough for veterinary practices—let's face it, for everyone—but that doesn’t mean 2022 has to be about disruption and uncertainty, too.
The vast majority of pet owners look at their veterinarian as the source client’s purchase decision for their pet. As an industry, we need to embrace the digital age we are in. Have we given up on clients that scour