Translating a Technical Message
When translating a technical message, Connect Veterinary Consulting President, Dr. Meghan Burns, DVM relies on her education and industry experience to hit the mark. Her mission is simple: connect her customers with their target audience, colleagues, and industry partners in a way that is clear, credible, and compelling.
In veterinary medicine and animal health, the message matters. Products, services, and innovations often come with complex science, technical data, regulatory considerations, and clinical nuance. But if that information is not translated in a way the audience understands, it can fall flat.
Dr. Burns states, “It comes down to what works best for your brand, what you are trying to convey, and your advertising and promotion budget.” No matter the audience it’s really all about finding that “magic in a product”.
In a sense, it’s about interrogating products (as some may say in marketing) until they confess their strengths. From there, those strengths must be translated for different audiences, whether that is veterinarians, pet owners, sales teams, investors, distributors, or industry partners.
That translation is where strategy meets science.
A strong technical message should do more than explain what a product does. It should help the audience understand why it matters, how it fits into their world, and what makes it valuable. That requires both scientific credibility and marketing clarity.
This is the central philosophy behind Connect Veterinary Consulting and what Dr. Burns is so passionate about: helping animal health companies communicate with confidence, relevance, and purpose.
To learn about this topic further, listen to how Dr. Burns applied her education to the business of veterinary medicine and accomplished success on her podcast below!
Ready to take the next step with your marketing or business development? Connect Veterinary Consulting is here to help. Get the conversation started today with a free consult.
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Source: BioKansas Expert Insight Series
