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Translating a Technical Message

Dr. Meghan E. Burns

When translating a technical message, Connect Veterinary Consulting President, Dr. Meghan Burns, DVM relies on her education and industry experience to hit the mark. She operates with the mission of connecting her customers with their target audience, colleagues, and industry partners.

Dr. Burns states, “It comes down to what works best for your brand, what you are trying to convey, and your advertising and promotion budget.” No matter the audience it’s really all about finding that “magic in a product”. In a sense it’s about interrogating products (as some may say in marketing) until they confess their strengths and translating those strengths to different audiences. This is the central philosophy behind Connect Veterinary Consulting and what Dr. Burns is so passionate about!

To learn about this topic further, listen to how Dr. Burns applied her education to the business of veterinary medicine and accomplished success on her podcast below!

Ready to take the next step with your marketing or business development? Connect Veterinary Consulting is here to help. Get the conversation started today with a free consult.

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Source: BioKansas Expert Insight Series