Importance of a Marketing Communications Plan for Your Clinic
I learned a long time ago that marketing plans, just like people, pets, and clinics, need to be custom-tailored to the goals and objectives of the practice. Marketing isn't simply about being found; it's about being found by those patients
Pushing Past the 4D’s of Vet Med – Debt, Death, Demeaning Owners & Depression
Veterinarians have not been taught how to handle interactions with owners that start out like this and emerge from them calm and intact. That’s a critical gap because they face the 4D’s every day – debt, unnecessary death, demeaning owners,
Client Purchases Back in the Hands of the Veterinary Clinic
The vast majority of pet owners look at their veterinarian as the source client’s purchase decision for their pet. As an industry, we need to embrace the digital age we are in. Have we given up on clients that scour