How to Better Connect with Clients
We all know that emotions can drive customer behavior. How do we as an industry connect better with our clients to motivate their behavior and keep these customers for the life of their pet?
Disruptor Mentality – a Perception Shift
Change is difficult for everyone, veterinarians included. So how do you change the current state of affairs? Looking alternatively for partnerships with people and organizations we once thought were only there to serve their purpose and not our own?
10 Tips for a Better In-Clinic Conversation
We have all been taught various selling methodologies from consultative to action selling, etc. But isn’t it time to get back to basics? We all strive for confident, coherent conversations at the clinic level whether we are a veterinarian discussing a treatment
5 Ways to Improve Your Clinic Website
At the heart of every vet-client relationship, is trust and an exchange of ideas. Pet owners detail what signs their pet is exhibiting, their worries, and their stories. Veterinarians and their staff respond with education, guidance, and support. Both sides
Branding Part 2: Building Your Veterinary Clinic Brand
How often have we reversed our perspective and sat in someone else’s shoes? How often do you see things from the perspective of your clients’? When a new pet owner comes into a clinic, we do a major information drain on
Branding Part 1: Building Your Veterinary Clinic Brand
Have you ever been stuck trying to market your clinic? Starring at a blank webpage wondering what articles to post or what to say in your Facebook post of the day? Or asking yourself even more questions like: How can
Building Yourself as a Brand
Building yourself and your clinic as a brand is a foreign concept to most veterinarians. You should just be able to practice good medicine and word of mouth will travel so that your clinic gains revenue, right? Well in today’s
Client Purchases Back in the Hands of the Veterinary Clinic
The vast majority of pet owners look at their veterinarian as the source client’s purchase decision for their pet. As an industry, we need to embrace the digital age we are in. Have we given up on clients that scour