Building Yourself as a Brand
Building yourself and your clinic as a brand is a foreign concept to most veterinarians. You should just be able to practice good medicine and word of mouth will travel so that your clinic gains revenue, right? Well in today’s
Client Purchases Back in the Hands of the Veterinary Clinic
The vast majority of pet owners look at their veterinarian as the source client’s purchase decision for their pet. As an industry, we need to embrace the digital age we are in. Have we given up on clients that scour
Adding Value: Over-Used Catch Phrase in Animal Health?
In the corporate world, it’s all about value and synergies. But how can we turn those buzzwords into practical value for our customers?