Pushing Past the 4D’s of Vet Med – Debt, Death, Demeaning Owners & Depression
Veterinarians have not been taught how to handle interactions with owners that start out like this and emerge from them calm and intact. That’s a critical gap because they face the 4D’s every day – debt, unnecessary death, demeaning owners,
Connecting & Serving Others with Excellence
When it comes to connecting people, our Connect Veterinary Consulting CEO, Dr. Meghan Burns takes the task to heart. She operates with the mission of connecting her customers with their target audience as well as colleagues and industry partners. And
2022 Marketing Trends: How Veterinary Practices Bring on the New Year
Yes, 2020 and 2021 have been rough for veterinary practices—let's face it, for everyone—but that doesn’t mean 2022 has to be about disruption and uncertainty, too.
What If Millennials Aren’t Lazy?
Confusion over that statement is most likely the stereotypical response if you aren’t part of that generation. But what if that statement were true?
How to Better Connect with Clients
We all know that emotions can drive customer behavior. How do we as an industry connect better with our clients to motivate their behavior and keep these customers for the life of their pet?
Disruptor Mentality – a Perception Shift
Change is difficult for everyone, veterinarians included. So how do you change the current state of affairs? Looking alternatively for partnerships with people and organizations we once thought were only there to serve their purpose and not our own?
10 Tips for a Better In-Clinic Conversation
We have all been taught various selling methodologies from consultative to action selling, etc. But isn’t it time to get back to basics? We all strive for confident, coherent conversations at the clinic level whether we are a veterinarian discussing a treatment
5 Ways to Improve Your Clinic Website
At the heart of every vet-client relationship, is trust and an exchange of ideas. Pet owners detail what signs their pet is exhibiting, their worries, and their stories. Veterinarians and their staff respond with education, guidance, and support. Both sides
Branding Part 2: Building Your Veterinary Clinic Brand
How often have we reversed our perspective and sat in someone else’s shoes? How often do you see things from the perspective of your clients’? When a new pet owner comes into a clinic, we do a major information drain on
Branding Part 1: Building Your Veterinary Clinic Brand
Have you ever been stuck trying to market your clinic? Starring at a blank webpage wondering what articles to post or what to say in your Facebook post of the day? Or asking yourself even more questions like: How can