Repair the Barrier, Not Rinse and Repeat
It's all well and good when the medicine your veterinary customers prescribe does the trick the first time around. But, when owners are not compliant with treatment instructions, skin infections don't respond to antibiotic therapy due to underlying disease, or
The ‘Ugh’s and ‘Why’s of Chronic Otitis
Chronic otitis: it's a ruff situation for everyone (Photo: Shutterstock/Eric Isselee). Chronic otitis is at it again How do we prevent otitis from recurring? At CVC Kansas City, James Noxon, DVM, DACVIM (SAIM), reviewed the best practices of ear treatment,
Osteoarthritis: The Most Common Joint Disorder in Dogs
Osteoarthritis (OA) is the most common joint disorder diagnosed in dogs.1 OA is a term used to describe the process of joint cartilage degeneration. It is a chronic, progressive, and inflammatory disorder that results in articular cartilage damage as well
What If Millennials Aren’t Lazy?
Confusion over that statement is most likely the stereotypical response if you aren’t part of that generation. But what if that statement were true?
Disruptor Mentality – a Perception Shift
Change is difficult for everyone, veterinarians included. So how do you change the current state of affairs? Looking alternatively for partnerships with people and organizations we once thought were only there to serve their purpose and not our own?
10 Tips for a Better In-Clinic Conversation
We have all been taught various selling methodologies from consultative to action selling, etc. But isn’t it time to get back to basics? We all strive for confident, coherent conversations at the clinic level whether we are a veterinarian discussing a treatment
5 Ways to Improve Your Clinic Website
At the heart of every vet-client relationship, is trust and an exchange of ideas. Pet owners detail what signs their pet is exhibiting, their worries, and their stories. Veterinarians and their staff respond with education, guidance, and support. Both sides
Branding Part 2: Building Your Veterinary Clinic Brand
How often have we reversed our perspective and sat in someone else’s shoes? How often do you see things from the perspective of your clients’? When a new pet owner comes into a clinic, we do a major information drain on
Branding Part 1: Building Your Veterinary Clinic Brand
Have you ever been stuck trying to market your clinic? Starring at a blank webpage wondering what articles to post or what to say in your Facebook post of the day? Or asking yourself even more questions like: How can
Building Yourself as a Brand
Building yourself and your clinic as a brand is a foreign concept to most veterinarians. You should just be able to practice good medicine and word of mouth will travel so that your clinic gains revenue, right? Well in today’s