Client Purchases Back in the Hands of the Veterinary Clinic
The vast majority of pet owners look at their veterinarian as the source client’s purchase decision for their pet. As an industry, we need to embrace the digital age we are in. Have we given up on clients that scour
Adding Value: Over-Used Catch Phrase in Animal Health?
In the corporate world, it’s all about value and synergies. But how can we turn those buzzwords into practical value for our customers?