Thinking that moves animal health forward.
Articles, published work, and conversations on strategy, marketing, and the business of veterinary medicine.
Featured Talks, Industry Insights & Media.
Dr. Burns delivers presentations that translate complex veterinary, scientific, and commercial topics into clear, authoritative insights for animal health audiences. Her speaking and media experience includes engagements with ACVIM, WVC, AHNTI, the Animal AgTech Innovation Summit, DVM360 webinars, podcasts, interviews, and other leading industry platforms.
Authority, in print.
Dr. Burns’s perspective is regularly sought by the industry’s leading publications.
The CVS Effect in Veterinary Medicine
Veterinary Consolidation: Shifting Salary Leverage
The Latest in Treating Canine Lymphoma
How to Keep Pet Joint Pain at Bay
The Latest on Veterinary Cardiology
Pet Travel Basics: Ready to Roam?
Heartworm Prevention: Creating a Habit
Becoming a Fear Free Practice
Repair the Barrier, Not Rinse and Repeat
Oh My, Myopathy!?!
Osteoarthritis: The Most Common Joint Disorder in Dogs
Educate Clients to Reduce Risk of Degenerative Joint Disease
When Does Pet Behavior Hint at Something More?
Overview of the New AAHA and AAFP Pain Management Guidelines
Latest thinking.
Strategy & Growth · Veterinary Clinics · Marketing & Communication · Industry Insights
Getting Started with Marketing for Your Veterinary Practice
Nine Social Media Marketing Tips for Your Veterinary Practice
Importance of a Marketing Communications Plan for Your Clinic
Keep Your Top 20% as Your Raving Fans
Co-Marketing Opportunities for Your Practice
Artificial Intelligence in Veterinary Medicine
2022 Marketing Trends: How Veterinary Practices Bring on the New Year
What If Millennials Aren’t Lazy?
How to Better Connect with Clients
Disruptor Mentality – a Perception Shift
10 Tips for a Better In-Clinic Conversation
5 Ways to Improve Your Clinic Website
Branding Part 2: Building Your Veterinary Clinic Brand
Branding Part 1: Building Your Veterinary Clinic Brand
Building Yourself as a Brand
Client Purchases Back in the Hands of the Veterinary Clinic
Adding Value: Over-Used Catch Phrase in Animal Health?
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